Marketing Consulting · B2B · Demand & Growth

Senior marketing expertise,
when you need it.

Project-based demand generation, growth strategy, media planning, and research — for companies that need experienced marketing leadership without the full-time commitment.

Start a Conversation See What I Do
Demand Generation Growth Marketing Media Planning Audience Research Marketing Analytics

Services

Where I can move the needle for you.

Over 16 years building and scaling B2B marketing programs across companies of every size — from enterprise organizations to early-stage startups.

Demand & Growth Marketing

Build and optimize the programs that drive qualified pipeline and revenue growth.

  • Media Planning & Buying
  • Lead Funnel Analysis
  • Go-to-Market Strategy
  • Conversion Rate Optimization

Integrated Marketing Strategy

Cohesive multi-channel strategies that align your marketing efforts and maximize impact.

  • Multi-Channel Strategy
  • Program & Project Management
  • Event Strategy (in-person & virtual)

Audience Research & Messaging

Understand who you're talking to and sharpen the messages that resonate and convert.

  • Persona Identification
  • Customer Segmentation
  • Market Research
  • Message Creation & Testing

Marketing Analytics

Turn data into decisions — from channel attribution to executive dashboards.

  • Media & Channel Analysis
  • B2B Funnel Optimization
  • Tableau, Excel & Salesforce Dashboarding

How I Work

Strategy you can actually execute.

I work as an extension of your team — not an outside consultant handing off a deck. Whether you need strategic direction or hands-on execution, I adapt to your stage, pace, and resources.

Engagements are project-based and scoped to your specific need, so you get focused expertise without a long-term overhead commitment.

Brands & Clients

Companies I've worked with.

Salesforce Tableau Cisco Qualtrics Richter7 PhoneBurner Epic Brewing Fluid
James Carroll

Hi, I'm James.

I've spent 16 years building demand and growth marketing programs across B2B SaaS companies ranging from early-stage startups to global enterprises with tens of thousands of employees.

My career has been built on making data-driven decisions across marketing functions — with a core focus on paid media, digital programs, and the systems that connect marketing activity to revenue outcomes.

I started Obstacles Are Opportunities to bring senior-level marketing expertise to companies that need it on a project basis — without the cost and commitment of a full-time hire.

Work with Me
16
Years of B2B marketing experience
ENT→SMB
Experience across every company size
B2B
Focused exclusively on B2B SaaS and tech
Project
Scoped engagements, no long-term lock-in
Demand Generation & Paid Media
Growth Marketing Programs
Marketing Strategy & Planning
Analytics & Attribution
Go-to-Market Execution
Marketing Team Consulting

Contact

Let's talk about what you're building.

Tell me what you're working on — I'll follow up within 1–2 business days to see if there's a fit.

Email: info@obstaclesareopportunities.com

LinkedIn: linkedin.com/in/jecarroll

Thanks for reaching out — I'll be in touch within 1–2 business days.